Although cash has been the predominant choice of making payments and performing transactions in India since the beginning, today’s scenario is fast changing as merchants and consumers alike are turning to the more efficient and safer cashless transaction and payment methods.

Small and large businesses are increasingly adapting to cashless methods of receiving payments and making monetary transactions. 

India has one of the fastest growing and largest ecommerce industries in the world. Several factors are known to have contributed to the growth and expansion of this industry in India. This has also resulted in the increased use of alternate payment methods, especially credit cards. Ecommerce businesses are in increasing need for effective and safe online credit card processing systems for improving overall customer experience on their website which is multi-beneficial for the merchant.

According to statistics from Statista, there are 462 million and more internet users (as of 2016). The report shows that the portion of online shoppers composed of around 44% of the total internet users. The ecommerce retail (or ‘E-tail) sector in India recorded the largest sales with around $16 billion in annual revenue of 2016. This annual revenue is set to increase to over $45 billion by 2021.

Any merchant, who does online selling and has an e-commerce or a business website, needs to have a good payment gateway seamlessly integrated into its business portal. While you may receive money through other channels like post-dated cheques among others, the process becomes lengthy, tiring and even insufficient, as modern tech-savvy customers like to pay through the most modern means of making cashless payments. These include credit cards, debit cards, net banking, cash cards and through other modes.

If you are not having a featured payment gateway integrated within your e-commerce, you are diverting the customer flow towards your competitor’s business website. Hence, you should start the process of getting a modern payment gateway today itself.

For choosing the best amongst them, follow the below mentioned tips:

Choose on The Basis of Your Needs

The end results of payment gateway integration should well satisfy all your needs. While some payment gateways have a fixed monthly fee, others charge on the number of financial transaction your e-commerce does. You should choose the one that is affordable for you and by hiring which you do not waste money. You can also get a payment gateway even if you sell through brick-and-mortar stores, but in this case, you may be required to have two different merchant accounts.

With the fast pace at which technology is advancing today, India is not far behind in adapting to it. According to data from the 2014 MasterCard Online Shopping Survey, the number of Indian online shoppers using mobile smartphones to make purchases stood at around 63%, which has steadily grown with the current over 220 million people having access to Android-based smartphones (according to Counterpoint Research, US).

Need for better Online Payment Gateway services

As the numbers of online shoppers using mobile smartphones increase daily, it becomes pertinent for online businesses to adapt to this advancing trend. Today, there are a handful of leading service providers of online payment services who are efficient in giving the best and most effective payment gateway solution in Android in India. Leading payment service providers, such as Ingenico ePayments India Private Limited from Mumbai, have been providing the most advanced and efficient online payment collection services for a large variety of e-commerce websites and e-tail shopping platforms in India as well as abroad.

With the expanding reach of the internet in India we are witnessing a revolution of sorts. The regions and areas that were accessible with difficulties earlier are now being connected faster. The internet has enabled people from one part of the globe to communicate faster and more efficiently with people from the opposite side of the world.

Increasing expansion of internet has also brought about the online shopping trend in India as well. Many hundreds of entrepreneurs are launching their own online businesses in India every day to take complete benefit of this amazing opportunity. As with any business plan, the ecommerce business also needs to be well-planned and feasible in nature. There are a few special factors that need to be addressed before establishing an online business. One of the most important from these factors is the type of payment system being used on the shopping website.

Ingenico ePayments India Private Limited, from Mumbai, has been voted as the top online payment service provider in India since the past decade. The company has been providing extensive and comprehensive internet payment services and systems to a large variety of online businesses. These payment services are aimed at improving the efficiency and security of the payment system for online shopping.

When you are at a brick-and-mortar store, you do not need any technology to know when the buyers are getting annoyed and frustrated. Body language and voices/murmurs show that the credit card payment machine is not functioning well enough and the payment process is getting tiring for the customers. Online merchants also always want to know what the causes are behind annoyance of the online shoppers. A number of factors, including slow uploading of the website, a crashing or unpredictable Visa payment gateway, and other abnormalities can give rise to an annoyed customer behavior.

Payment gateway offers the desired and vital link between the online seller (merchant), its client, the client’s online payment instrument provider (credit/debit card or any other online payment mode as chosen by the client for making online payment), and the bank account of the online merchant. The payment gateway facilitates the online payment made by the client, gathers the funds from client’s bank or other entities (Digital wallets/Cash Card, etc.) and then transfers those funds to the bank account of the merchant. To provide these services, payment gateway charges fees to an online seller, which could vary depending upon several factors.

If you are an online merchant, you need to know about the fee related with a payment gateway, that you will have to pay once you hire the services of a payment gateway in India. Your payment gateway provider will also offer you a merchant account.

Transacting online was not very popular among cardholders in India because of the constant fear about the safety of such transactions. Online payments were mostly done using credit cards as banks were wary of opening up debit cards due to obvious security reasons and lack of awareness around chargeback procedures and efficiencies.

The scenario changed after RBI mandated 2-factor authentication in India and the cards industry adopted the 3-D Secure methodology to ensure compliance. 3-D secure added an extra layer of security to credit and debit card transactions. It is an XML-based protocol and involves an additional validation step for online payments wherein the cardholder’s identity is authenticated by his / her card-issuing bank. The technology was first adopted by Visa under the name Verified by Visa and later by
MasterCard under the name SecureCode.

India is the second most populous country of the world and it is believed that if it continues to grow at the same rate, it may surpass China in next 5 years i.e. till 2021.

According to the World Bank’s Report (2014), almost 67.63% people of India’s total population are still living in rural areas. So, saying that “the road to the economic growth of the country passes through the rural areas” will not be hyperbolic at all.